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  • 包裝盒該如何設計才能受歡迎呢?
  • 本站編輯:杭州鼎峰包裝有限公司發布日期:2019-11-10 10:52 瀏覽次數:

人靠衣裝馬靠鞍,產品也要靠包裝。鼎峰紙業包裝指出越高端的產品對于選擇包裝越挑剔,既要滿足消費者,還要考慮消費者的消費檔次。

 

一個受歡迎的包裝盒該如何設計?

 

  而禮品盒是非??简瀼S家技術的,越是品質優良的禮品盒成本越高,很多獨特的禮品禮盒都是純手工制作的。

 

  禮品盒如何設計才能受歡迎:

 

  1.企業對產品要有一個明確的定位。

  這個定位指的是產品的檔次,低中高端所選用的包裝各不相同,成本控制價位也要有規劃,否則廠家無法給予建議。包裝盒、工藝盒、禮品盒等,各個價位都不一樣,設計也要考慮這些材質的適用性。

 

  2.明確產品的目標客戶群體

  化妝品大多為女性,剃須刀為男性群體,玩具是兒童。群體不同喜好不同,設計從這方面尋找靈感和切入點,更能捉住消費者的眼球。

 

  3.能簡則簡

  禮品盒除了硬性需要下的信息外,能簡則簡。簡約反而是一種美。用一種簡單粗爆的方式,讓客戶一目了然,好奇心更能加深客戶的印象。而過于復雜的東西不只增加成本還拉低了檔次。

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People rely on clothing Makaoan, products also rely on packaging. Dingfeng paper packaging pointed out that the more high-end products for the choice of packaging, not only to meet consumers, but also to consider the consumer's consumption level.
How do you design a popular box?
The gift box is very test of the factory technology, the more quality of the gift box higher cost, many unique gift boxes are purely handmade.
How gift boxes are designed to be popular:
1. Enterprises should have a clear position on the product.
This positioning refers to the grade of the product. The packaging selected by the middle and high end are different. The cost control price must also be planned. Otherwise, the manufacturer can not give advice. Packaging boxes, process boxes, gift boxes, etc., each price is different, the design should also consider the applicability of these materials.
2. Identify the target audience for the product
Cosmetics are mostly female, razors are male groups, and toys are children. Different groups of different preferences, from this aspect of the design to find inspiration and entry points, more can catch the eyes of consumers.
3. Can be simple
The gift box can be simplified in addition to the information required. Simplicity is a kind of beauty. Use a simple and rough way to let the customer at a glance, curiosity can deepen the customer's impression. Overcomplicated things not only increase costs but also lower grades.

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